Oh this logo…

Made during my first year in Advertising, very few people know that I made this logo.

The idea behind the design is a ‘signature experience’, tailored specifically to your needs. In fact, script of the word Midori is how I sign my name to this day. Used a Sumi-e brush to add a Japanese feel as well as a gradient from green to black to account for the dot on the “i” looking like a floating leaf.