Why do you believe in awards?

When ever someone asks me why, I give this work as an example. 

Prior to this win, the brand saw very little merit to pursuing more challenging visuals, nor lifting the messaging of the brand beyond paint. However, we were fortunate enough to have the support of the marketing head-- who trusted the agency's recommendation and after the awards that this work garnered, they took a 180-turn towards a more creative approach for all materials. 

On another note: Never shoot open paint without a face mask-- our noses could smell latex for weeks. Great for diet. Terrible for general breathing.

Awards

2010 Tinta Gold Award

2009 Cannes Bronze

2009 The Work

2009 Award Awards

2009 Spikes Asia Silver

2009 Araw Awards Gold